Solid Core Poly vs. Wood Shutters: Which Is Best for Your Clients?a

Helping customers select the right shutters for their décor is a complex subject. However, one of the most asked questions is about the construction material. 

Determining whether solid core poly or wooden shutters are best isn’t a simple one or the other answer, with both having their pros and cons. As a dealer, having an in-depth knowledge is the key to effective selling. It also increases customer satisfaction, which, in turn, boosts word-of-mouth reputation and drives business growth.

Comparing Solid Core Poly and Wood Shutters: Essential Dealer Information

• Solid core poly vs. wood shutters
• Typical client FAQs 

Sold core poly vs. wood shutters

Today’s advanced production techniques mean that well-crafted, high-end solid core poly shutters have a very similar look to those made from wood. However, there are significant practical and cosmetic differences between the two. Having intimate knowledge about both types is crucial to providing effective customer advice.

• The cost: The first, and often most important aspect for many clients, is the price. Wood shutters are the more expensive option, typically costing 30%-50% more than a similar solid core poly option. This is because not only is natural wood a more expensive material, but the manufacturing process is more complex.
• The look: Real wood has a grainy texture that offers pleasing aesthetic variations. Poly shutters, although created using a technique that mimics these natural contrasts, are more uniform when viewed closely. Wood shutters—whether stained or painted—showcase the grain, presenting a classic, timeless, and desirable look that, for many, is so important to match an all-natural décor.
• Durability: Nothing beats the strength and versatility of solid core poly shutters. They are extremely resistant to moisture, making them highly popular in bathrooms, kitchens, and garages. Poly is also warp and fade-resistant, which can be a key selling criterion in very humid and/or high UV environments. However, properly cared-for wood shutters that are well-sited also have longevity. They also weigh less than solid core poly shutters. This puts less stress on fixtures and fittings, something that should be considered—especially with larger or complex-shaped window dressings.
• Variety and design choice: Natural wood is an extremely versatile material and can be tailored to virtually any shape, size, color, shade, or design. Solid core poly options are less customizable, although they are faster to manufacture and cheaper to produce.
• Maintenance: Both require little day-to-day maintenance, needing nothing more than a dust or wipe down with a damp cloth. Wood shutters may require periodic re-staining or painting to address any fading or cracking. This is more likely if they’re exposed to high levels of sunlight and may need doing every 3-6 years or so.

Typical client FAQs

In addition to the basic, what is the difference between solid core poly and wood shutter question, examples of questions about material choice include:

• What kind of wood are your shutters made from? While there are many choices, some of the most popular natural wood used include basswood and North American poplar. Ultimately, the answer will depend on the range you and your chosen manufacturer work with.
• Are your shutters made in the USA? The answer to this will be driven by your procurement route. However, choosing a US manufacturer who utilizes an American-grown and sustainable wood supply not only supports national jobs and the economy, but with the introduction of recent import tariffs, it also helps keep costs down.
• Can I have solid wood shutters in the bathroom or kitchen? Yes, you can, but because of humidity issues in such locations, they’re best suited to rooms with good ventilation and where there’s no chance of direct water contact.
• Can both types of shutters be motorized? Yes, they can. The larger the shutter, the more important having motorized control becomes for ease of operation.

Looking to Partner with the Best Manufacturer of Solid Core Poly & Wood Shutters? Call RS Shutter Today

Customer satisfaction is rooted in the quality of the shutter material, the craftsmanship, and—of course—a solid dealer-manufacturer relationship. RS Shutter leads the way in both solid core poly and wood shutter fabrication, working with dealerships across the Sunshine State and beyond to deliver the ultimate in shutter workmanship and customer care.

Not all shutter manufacturers are the same—and our incredible industry reputation is built upon impeccable craftsmanship, short lead times, and our dynamic approach. We will also help equip you with the in-depth knowledge you need to fully assist your customers in making an informed material choice.

Find out more at https://www.rsshuttermfg.com/ and call today for a no-obligation chat.