Custom Shutters: Why Offering Customization is Key for Dealer Growth

Bespoke shutter production is an essential element of high-end shutter sales. Working with a dynamic shutter manufacturer that allows your dealership to serve every type of customization requirement dramatically widens your potential customer demographic.  

Luxury window treatments are in demand and outlets that can satisfy a virtually limitless need for shape, color, and finishes will have the edge over those who are unable to be as flexible. In an increasingly crowded marketplace, business growth can be expedited with some strategic procurement decisions.

What the Customer Wants: What They Really, Really, Want…

• Why shutter customization counts
• Getting the best deal on custom shutters

Why shutter customization counts

When it comes to home décor, customers are—and rightly so—demanding. When this comes to window shutters, a dealer’s ability to provide a flexible product has a massive impact on sales.

While off-the-shelf shutters suit some needs, there are relatively few homes that have completely uniform window treatment requirements. Even if they fit into a standard shape or size, the desire for highly nuanced colors, shades, and finishes means that if your shop can’t service what the customer wants, you can be sure that someone else will.

While it’s difficult to give an accurate figure as to how many sales are lost due to such incidents, it’s sufficient to say that it’s a lot. Every company exists to make money—and to expand. This is why the ability to meet customization expectations is a vital element of any business plan.

Getting the best deal on custom shutters

But custom shutters are expensive, aren’t they? Well, it depends on how you look at it. Yes, bespoke craftsmanship will cost more than pre-made ones. However, the customers who want and demand such flexibility are likely to represent a demographic with a higher disposable income.

If the slight difference between a shade or finish is a make-or-break selling point, then you can bet that the customer knows and is in the position to pay the extra that it costs.

Similarly, custom shutters for specialty windows are more likely to be a requirement for those who live in larger, more affluent homes. Thus, the ability to have a good partnership with a manufacturer who can meet these needs will reflect in the type of property your shutters will serve. And, make no mistake, word-of-mouth recommendation in the world of high-end décor is one of the most powerful ways to extend your business reach.

Bespoke shutter fabrication should be flexible enough to allow you to offer your patrons:

• A virtually infinite color palette: Interior design experts recommend changing home décor every 3-5 years. While this might not necessarily mean changing key elements, such as shutters (although this is often the case), offering a vast array of shades and hues allows clients to pick either bold, statement options or those that might blend into many different color schemes over time.
• Extensive finishes: Whether this is solid core poly shutters or the gorgeous grains of natural wood, the look of custom shutters is the icing on the cake that customers use to add the ultimate finishing touch.
• Specialty shapes: From irregularly shaped windows to huge expanses of glass, shutter customization can be the key element to clinching a deal. Adding other upselling options, such as motorization and smart home automation, provides additional elements that further increase the likelihood of your business standing out from the crowd.

Ready to Discuss the Ultimate in Shutter Customization? Call RS Shutter Today

Your choice of manufacturer directly impacts the options you offer your clients and the demographic you serve. RS Shutter uses the latest cutting-edge production techniques, high-quality materials, and combines this with old-fashioned, second-to-none customer service that allows your business to best meet your buyer requirements and increase growth.

Ready to find out more? Visit https://www.rsshuttermfg.com/, call us today, and let’s talk turkey…